Our company

Cerdia – Your Global Partner

Cerdia is the only global filter tow company entirely dedicated to serve the cigarette industry.

Cerdia’s vision is to lead a global market for the growing need of safer tobacco products by and through innovative applications and process that will define Cellulose Acetate as the global market for safer tobacco consumption. Our mission is to provide our customers with the latest innovations enabling them to differentiate on their markets.

Executive Committee

Jens Ebinghaus

CEO of Cerdia since 2019.

Before joining Cerdia, Jens Ebinghaus held various leadership positions at GCP Applied Technologies and at W.R Grace, both leading specialty chemical companies. He served in multiple General Manager & Vice President positions in Europe and as Chief Financial Offer & Chief Operating Officer in the USA.

Jens Ebinghaus held also several leadership positions at both Colfax Cooperation and Hydro Aluminium. He was the Senior Vice President and General Manager for EMEA & Asia at Colfax Fluid Handling and held leadership positions at Hydro Aluminium in Supply Chain, Lean Manufacturing & Quality, Sales & Marketing and Finance.

Jens Ebinghaus graduated from the University of Aachen, Germany and holds a Diploma in Management from the Open University, UK.

Dr. Mani Herold

CFO of Cerdia since 2016.

Dr. Mani Herold started his professional career with PriceWaterhouse in Frankfurt, Germany, in 1995.  From 2012 to 2016, he served as CFO of E.ON Connecting Energies, a Global Business Unit of E.ON, the international energy company.  Before that, he worked for almost 15 years in investment banking for Goldman Sachs and Bank of America Merrill Lynch in London and in Frankfurt.
Dr. Mani Herold holds a PhD in public economics and a diploma in business administration both from the LMU in Munich.

Patrick Riou

Director Purchasing and Supply Chain since 2015.

Patrick Riou started his professional career as Petrochemicals Marketing Manager at TOTAL. In 2000 he joined the former Rhodia Group as Global Strategic Purchasing Manager for Petrochemicals, Polymers and Precious Metals. He then took over several Business positions in Nylon and Silicas & Rare Earth Business Units within the Rhodia Group and joined former Global Business Unit Rhodia Acetow as Director Sales and Marketing in 2009.

Patrick Riou holds a degree in Economics & Finance from “Sciences-Po” Paris University and in Business from Panthéon-Assas Paris University.

Holger Twrdy

Vice President Manufacturing since 2011.

Holger Twrdy started his professional career as project and then production manager at P&G. In 2001 he successfully joined former Global Business Unit Rhodia Acetow in Freiburg, Germany, as maintenance manager.  Before he was appointed Director Manufacturing in 2011, Holger Twrdy has successfully taken on various responsibilities in operational management at Freiburg plant and has served as General Manager of Sertow plant.

Holger Twrdy holds a degree in Mechanical Engineering from Technical University of Darmstadt.

Marc Michels

Director BU Accoya since 2015.

Marc Michels joined the former Global Business Unit Rhodia Acetow in 2012 as Director Marketing and Strategy. In 2015, he was appointed Director Business Unit Accoya. Before that, he worked for 6 years in several marketing, planning and strategy positions within British American Tobacco in Germany and Scandinavia. Marc Michels started his career in 2001, as strategy consultant with Monitor Group.

Marc Michels holds a degree in Economics from Ruhr University of Bochum and University of Witten/Herdecke.

Dr. Philippe Lapersonne

Director R&D and Market Intelligence since 2008. Director Strategy and Business Development.

Dr. Philippe Lapersonne started his professional career in 1990 in the former Rhodia Group and took over several R&D laboratory management positions. From 1998 until 2004 he successfully held several position as R&D manager of several Global Business Unit within the former Rhodia Group. In 2004, Dr. Philippe Lapersonne joined Rhodia Acetow as Head of Filter R&D and was appointed Director R&D in 2008.  In addition, he also took over the responsibilities of the Market Intelligence since end of 2015.

Dr. Philippe Lapersonne holds a degree in Chemistry and Physics from ESPCI and a PhD in Chemistry and Chemical Physics of Polymers from Paris University.

Vincent Heckel

Director Sales since 2016.

Vincent Heckel joined Rhône-Poulenc in 1985 as Sales Manager, following several positions in Norway, Hungary and Hong Kong. In 2000, Vincent Heckel joined former Global Business Unit Rhodia Acetow as Purchasing Manager of Strategic Raw Materials and Global Key Account Manager as of 2005. Before Vincent Heckel was appointed Director Sales, he served as Global Key Account Manager in Solvay Engineering Plastics from 2014 until 2016.

Vincent Heckel holds an International Business Administration degree from EDHEC Lille.

Cerdia in figures

innovation partner
by filter tow customers


30 patents
in the last
10 years

$500 m
turn over

Unique global footprint 
with 3 flakes plants
and 3 tow plants

Proximity to customers
thanks to
local storage network

The Cerdia history