Our company

Cerdia – Your Global Partner

Cerdia is the only global filter tow company entirely dedicated to serve the cigarette industry.

Cerdia’s vision is to lead a global market for the growing need of safer tobacco products by and through innovative applications and process that will define Cellulose Acetate as the global market for safer tobacco consumption. Our mission is to provide our customers with the latest innovations enabling them to differentiate on their markets.

Global Leadership Team

Jens Ebinghaus

CEO of Cerdia since 2019.

Before joining Cerdia, Jens Ebinghaus held various leadership positions at GCP Applied Technologies and at W.R Grace, both leading specialty chemical companies. He served in multiple General Manager & Vice President positions in Europe and as Chief Financial Offer & Chief Operating Officer in the USA.

Jens Ebinghaus held also several leadership positions at both Colfax Cooperation and Hydro Aluminium. He was the Senior Vice President and General Manager for EMEA & Asia at Colfax Fluid Handling and held leadership positions at Hydro Aluminium in Supply Chain, Lean Manufacturing & Quality, Sales & Marketing and Finance.

Jens Ebinghaus graduated from the University of Aachen, Germany and holds a Diploma in Management from the Open University, UK.

Marco Plattner

CFO of Cerdia since 2021.

Marco Plattner brings over 15 years of professional experience in various international Finance roles.

Before joining Cerdia, he was heading the Group Accounting and Financial Reporting Group function at Bühler before joining Archroma as Group Head of Finance.
He started his career in Ernst & Young where he also lived and worked for 2 years in Mumbai.

Marco holds an MBA from the IMD Lausanne, a Bachelor of Finance from the FHNW Switzerland and a CPA (Certified Public Accountant) from the Swiss Accounting Academy.

Holger Twrdy

Global Head of Manufacturing since 2011.

Holger Twrdy started his professional career as project and then production manager at P&G. In 2001 he successfully joined former Global Business Unit Rhodia Acetow in Freiburg, Germany, as maintenance manager.  Before he was appointed Director Manufacturing in 2011, Holger Twrdy has successfully taken on various responsibilities in operational management at Freiburg plant and has served as General Manager of Sertow plant.

Holger Twrdy holds a degree in Mechanical Engineering from Technical University of Darmstadt.

Gudrun Schumacher

Global Head of Human Resources since 2019.

Prior to Cerdia, Gudrun Schumacher held HR leadership positions in different industries, such as agriculture, construction equipment and construction business. Following various HR roles with growing responsibilities at HOCHTIEF AG and at Case New Holland GmbH (member of the Fiat Group), Gudrun Schumacher worked for 10 years at Syngenta Crop Protection Group, Basel; most recently as Global HR Business Partner.

Gudrun Schumacher graduated from the Martin-Luther-University of Halle/Wittenberg, Germany, in Education Science, Psychology and Social Science and holds a degree from the Technical University of Berlin in Education Management.

Florian A. Hopfinger

Global Head of Legal & Compliance since 2020.

Before joining Cerdia, Florian A. Hopfinger held various leadership positions in the field of Legal & Compliance at Masimo Corporation, a global US based Medical Device Manufacturer. He also held a legal role in the Automotive Industry with TENNECO Automotive and gained additional experience as Attorney at a Law Firm specialized in Competition and Commercial Law.

Florian Hopfinger holds a master’s degree of Law from the Ivory University of Constance and is specialized in Antitrust-, Corporate-, and Commercial Law as well as in Litigation and Compliance. He further completed a technical education at the BMW AG in Munich, Germany.

Maria Viloria

Global Head of Sustainability and R&D since January 2022.

Maria Viloria joined the company in 2003 as Process Engineer in the former Business Unit Rhodia Acetow in Venezuela. Before being appointed Global Head of Sustainability and R&D, Maria held various positions of increasing responsibility in the areas of Quality, Production and Industrial Operations within different locations at Cerdia. She served as Operations Manager at the plant in Santo André, Brazil, before assuming the role of Global QHSE Lead at Cerdia based in Freiburg, Germany in 2018, prior to her appointment as Head of Global QHSE and R&D in 2020.

Maria holds a degree in Chemical Engineering from Universidad de Carabobo, Venezuela, and a MBA in Industrial Management from Fundação Getulio Vargas in Brazil.

Vincent Heckel

Global Head of Sales since 2016.

Vincent Heckel joined Rhône-Poulenc in 1985 as Sales Manager, following several positions in Norway, Hungary and Hong Kong. In 2000, Vincent Heckel joined former Global Business Unit Rhodia Acetow as Purchasing Manager of Strategic Raw Materials and Global Key Account Manager as of 2005. Before Vincent Heckel was appointed Director Sales, he served as Global Key Account Manager in Solvay Engineering Plastics from 2014 until 2016.

Vincent Heckel holds an International Business Administration degree from EDHEC Lille.

Patrick Riou

Global Head of Purchasing and Supply Chain since 2015.

Patrick Riou started his professional career as Petrochemicals Marketing Manager at TOTAL. In 2000 he joined the former Rhodia Group as Global Strategic Purchasing Manager for Petrochemicals, Polymers and Precious Metals. He then took over several Business positions in Nylon and Silicas & Rare Earth Business Units within the Rhodia Group and joined former Global Business Unit Rhodia Acetow as Director Sales and Marketing in 2009.

Patrick Riou holds a degree in Economics & Finance from “Sciences-Po” Paris University and in Business from Panthéon-Assas Paris University.

Cerdia in figures

innovation partner
by filter tow customers


30 patents
in the last
10 years

$500 m

Unique global footprint 
with 2 flake plants
and 3 tow plants

Proximity to customers
thanks to
local storage network

The Cerdia history